4 dimensions of Ownership Economy: Ownco – with Spela Prijon and Sascha Kellert

Podcast Notes

Ownco’s approach to distributing ownership moves along four key dimensions – Upsides, Status, Influence, Redemption – and is an approach born through testing hypotheses and assessing the actual results produced by early adopters. 

For example, through Ownco’s credit system companies can issue ownership credits that can be backed – through a legal bridge – with exit proceeds, providing ownership-backed incentives for contributors.

Ownco believes that achieving ownership sharing can be done with existing legal contracts, while at the same time, the potential impacts of Web 3 may be significant in the long term.

Špela Prijon and Sascha Kellert are the co-founders with Harry Wilson (not on this podcast) of Ownco.

Špela Prijon has been active with startups for a long time, as a founder and team member. Most recently Špel was Head of CX at Ledgy, leading implementation of all types of equity plans for 100s of startups from seed to IPO stage, in jurisdictions all over the world and it was with such an intimate knowledge of the processes of sharing ownership.

Sascha Kellert is a serial entrepreneur who studied Systems Theory at Bayes Business School in London with a thesis exploring how to design viable businesses using patterns and blueprints from nature. Over the last decade, he has been developing practices and tools for the alternative ownership economy, while building his last two VC-funded SaaS/platform startups.

In this episode, we delve into several practical use cases, talk through regulatory and governance issues, and explore Ownco’s vision of boundaryless, networked organizations, with micro-teams connected through smart contracts and programmable ownership sharing. 

Enjoy this practical and inspiring conversation with two of the passionate founders of Ownco. 

Key highlights

• There are more ways to promote co-ownership than developing full-fledged DAOs
• The future is in networks of micro-companies
• Ownco’s four dimensions of co-ownership: Upsides, Status, Influence, Redemption.
• How trust is essential in the time between issuing and fulfilling a contract 
• Web3 as enabling inter-company collaboration 
• The future of Ownco as an embedded capability rather than a single product
• Ownco’s customer journey starts by asking “What is the progressive decentralization path that they can embark on?”

Topics (chapters):

00:00 Building Loyalty in Business Communities

01:00 Špela Prijon and Sascha Kellert introduction

02:35 Ownco: Making Equity More Powerful and Leveling the Playing Field 

05:31 The Ownership Economy and the “credits” model

15:55 Legal Bridges: Sharing Ownership Without Complexities

21:31 The Growing Demand for Shared Ownership: Ownco’s Unique Approach

25:55 Building Boundaryless Organizations

34:58 Distributing power and ownership within an organization

39:18 Spela Prijon and Sascha Kellert’ breadcrumbs

Recorded on 28th April 2023.

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