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Evolving Service Design & Business modeling in the Age of Ecosystems.
Design scalable experiences with solid business models
The core of the methodology: a step-by-step process to contextualize entities in an ecosystem, map their relationships, and design the platform experience. Identify the two engines of value — transactions and learning — and consolidate everything into a design and a business model that you can prototype and validate.
Get to liquidity, leverage flywheels and choose the right growth engines: create defensible strategies
Frameworks for value proposition evolution and defensibility. Design flywheels that make your model defensible through network effects, reach liquidity, solve the chicken-egg problem, and track the metrics that ensure retention, engagement, and sound unit economics.



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