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Discover The Portfolio Map Canvas

Understanding and Optimizing your Products and Services along with your Organizational Structure starting from your Customers Needs

The Portfolio Map Canvas

A strategic tool to align customer needs to product portfolios, and restructure teams, and organizational capabilities for sustainable growth.
A HIGHLY VISUAL WAY FOR TEAMS TO OPTIMIZE PRODUCTS AND ORGANIZATIONAL SETTINGS

Inspired by Platform Organization principles and modern Product and Service portfolio management approaches, the Portfolio Map Canvas provides a structured way to align customer needs, go-to-market strategies, and internal capabilities.

 

In today’s complex and rapidly evolving market environment, organizations struggle with scattered portfolios, overlapping initiatives, and inefficient team coordination. The Portfolio Map Canvas helps leaders understand gaps, identify strategic opportunities, and optimize shared resources, fostering an agile, efficient, and scalable organization.

 

By aligning their organizations to product portfolios with clarity, organizations enhance market effectiveness, reduce operational inefficiencies, and set the foundation for sustainable growth.

Evolve into a Well Organized System Where Autonomy Thrives

Move Away From Chaos

Achieve a Coherent Organizational Setup by Using a Platform Operating Model

BRING STRUCTURE TO COMPLEXITY

Evolving Market-Facing Portfolios and Organizational Capabilities

Rethink how your Organization works and provides a space for Entrepreneurship

The Portfolio Map Canvas provides a framework for analyzing and optimizing how teams, capabilities, and market-facing offerings interact, ensuring they contribute to long-term success.

By using it, organizations shift from rigid, siloed structures to more modular, product-centric models.

This tool can also help organizations transition towards a Platform Organization operating model—with autonomous teams, fewer dependencies, and scalable shared services.

By leveraging a structured portfolio mapping process, companies can increase efficiency, strategic focus, and market adaptability, whether they are restructuring post-merger, scaling, or integrating new products and business lines.

Try our Downloads or Work Online

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The Portfolio Map Canvas Application Guide & Bundle

The Portfolio Map Canvas Application Guide provides you with a step-by-step guide to implementing portfolio mapping in your organization, from assessing the as-is to envisioning how the product portfolio should evolve and how the organizational capabilities must adapt to support it.

 

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The Portfolio Map Canvas in PDF

Download the Canvas in PDF to use it on any digital board tool and start the mapping

 

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The Portfolio Map Canvas Miro Board (RTB)

Download the Canvas as an .rtb Miro Board Backup: use it on a Miro professional licensed account to import the Canvas, the Stencils and all the materials needed to run your mapping sessions (Miro template in Mirovers coming after the final release)

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The Portfolio Map Canvas FigJam Template

Create the Canvas as an FigJam with all the Stencils and all the materials needed to run your mapping sessions online

The 3EO Toolkit is licensed in CC-BY-SA

Learn how to Map and Evolve your Organization in a Live Event

Join our Next Training Event on The Portfolio Map Canvas

Join us for a 1.5-day hands-on workshop introducing you to the Portfolio Map Canvas‘s theoretical basis and practical how-tos.

 

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