Download the Platform Design Techniques Poster

Approaching all phases of Platform Design / Marketplace design can be a painful process where teams could get lost easily. Over the last 10 years at Boundaryless, we developed everything teams need to go through such a challenging task and today’s piece offers a recap poster that will help teams orient themselves, identify the key questions, and find the right resources for help.

Simone Cicero

Luca Ruggeri

January 30, 2024



In our work with teams designing platform/marketplace products, we’ve often dealt with a complex set of challenges that can make the experience of developing a platform-marketplace strategy a discouraging challenge.

On the other hand, in 10 years of work at Boundaryless we’ve developed so many aids and tools to help teams to streamline their work. More in detail, Boundaryless has released over the years three major guides that one can easily find linked on this Toolkits page (along with the 3EO guide for ecosystemic organizational development). This whole page also offers a good recap of the Platform Design Toolkit-related materials: PDT Platform Design Toolkit.


Besides that, last year we also released four fundamental pieces that recap all our platform/marketplace design techniques – along with four “Macro-Problems”. All the article include further links to other reads and that also help you locate important materials on the guides listed above, and point out what canvases can help you along the way:



It’s important to understand that canvases and toolkits mainly exist to help teams achieve a level of alignment that would otherwise be hard to achieve. As a product leader or entrepreneur your responsibility will always be to create a team (and later an organization) that is aligned visually and strategically around your most pressing challenges. The Platform Design Toolkit allows you to do just that.




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The poster


As a way to help teams navigate through the complexities of developing a platform-marketplace strategy and locate the right reads and tools we’ve created a poster. The poster is structured around what we call the “macro-problems” listed above and, for each of them, gives a recap of:


  • the description of the typical scenario you’ll find yourself and your team navigating through
  • some key mental models you’ve to embrace in that scenario
  • typical points of attention (to avoid mistakes)
  • key questions you have to answer in such a phase / with such a macro-problem focus
  • the key techniques related to such macro problem
  • and the reference read where you can find guidance.


Download the poster in high quality here:


Remember that all Boundaryless tools are also available as collaborative templates on Mural

Simone Cicero

Luca Ruggeri

January 30, 2024

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